Alpine to unveil PS1 at Paris Motor Show

Alpine will lift the cover on the PS1, a concept car, at this year's Paris Motor Show (Mondial de l'Auto), joining the line-up and the already unveiled Alpine A110 Sculpture. The reveal will take place at 09:20 CEST on 12 October, with a live stream available for fans around the world. Visitors to the show will also be among the first to see in person a sculpture previewing the next Alpine A110, alongside models showcasing a new chapter of personalisation for the Alpine A290 and A390.

PS1 is the concept's code name, short for 'Projet Spécial 1', which sits in the special projects pillar of the product triptych of the brand alongside 'Extraordinary Everyday', volume and growth drivers key to the brand's expansion, and the 'Icons' pillar with the spearhead car, the Alpine A110.

The short video and first image released show one of the headlamps, highlighting a distinctive design that reveals the car's character. This is the sole clue before the curtain rises on day one of the show, when Alpine will disclose full details.

Also making its public debut will be the Alpine A110 Sculpture – draped in a blue veil evoking lightness and aerodynamic flow, it hints at the design of the third-generation car, with the proportions and stance of the original Berlinette and today's Alpine A110 emerging in a thoroughly contemporary, curved form. Drawing inspiration in part from the pioneering Concorde aircraft and the moment it went supersonic, this artistic vision is based on the technical foundations of the all-new Alpine Performance Platform (APP).

These premieres will be rounded off by a display of models showcasing the extension of the Atelier Alpine programme to both the Alpine A290 and A390 for the first time. Visitors will be able to explore a wealth of new colours, trims and finishes in person, from the Alpine A290's new Collection trim to the Alpine A390 GTS in new Bleu Tempête Mat.

Alpine arrives in Paris with real momentum. After a triple-digit growth in 2025, the brand continues its progression and organic growth in 2026, led by its best-selling model, the Alpine A290 hot hatch, and joined by the Alpine A390 sport fastback, which carries Alpine's DNA into a new segment.

With its retail network now spanning 25 countries, Alpine is accelerating its drive to become the world's reference French premium sports specialty brand.

Customers, prospects and enthusiasts will find Alpine in Hall 6, Stand A22, at the Paris Motor Show from 12 to 18 October.

Alpine A110 Sculpture news at Paris Motorshow: Alpine unveils a sculpture previewing the future A110: the meeting of art and technology - Alpine global media website

Alpine A290 and Alpine A390 news at Paris Motorshow: Alpine to place exclusivity centre stage at Paris Motor Show - Alpine global media website