Alpine brings together Zinedine Zidane and Pierre Gasly, from Place Vendôme to Roland-Garros, to present the Alpine Paris Major trophies

Place Vendôme transformed into a padel court

Alpine made a lasting impression at the Alpine Paris Major 2025, its first edition as title partner of the tournament, combining the energy of padel and a passion for cars in the heart of the capital. The temporary padel court set up at Place Vendôme from 11 to 14 September attracted numerous visitors throughout the week, who came to play, watch exclusive matches between celebrities and influencers, visit the official store and admire the Alpine Paris Major trophies. 160 players were able to compete on this court during these four days.

Antonino Labate, VP, Sales, Marketing and Customer Experience Alpine:

In becoming the title partner of this tournament, which we have sponsored since 2023, we sought to highlight the values we share with padel: performance, innovation, and pushing the limits. Being welcomed to Place Vendôme, in the heart of Paris, and successfully transforming it into a padel court was a real challenge, but also a source of immense satisfaction given the growing popularity of this sport, which is open to all. We will continue to innovate and surprise, as we have done this week. See you next year!

Alpine ambassadors take in the finals

This Sunday, the final day of the tournament, Zinedine Zidane, Alpine ambassador and mentor for the brand's equal opportunities and electric vehicle programs, and Pierre Gasly, BWT Alpine Formula One Team driver and founding member of the 10 Padel team, met on the temporary padel court at Place Vendôme before returning to Roland-Garros stadium in Alpine A290 and A110. They shared special moments with fans at the Alpine stand before the tournament finals.

The DJ electrified the public when Zinedine Zidane arrived at the stadium to a song by Gloria Gaynor. Zinedine Zidane presented the Alpine Paris Major 2025 trophy to the women's team of Gemma Triay (Spain) and Delfina Brea (Argentina). Pierre Gasly presented the trophy to the men's winners, Arturo Coello (Spain) and Agustín Tapia (Argentina), concluding an intense day of excitement and celebration.

Zinedine Zidane, Alpine ambassador and mentor for the brand's equal opportunities and electric vehicle programs:

It's always a real pleasure to meet up with the Alpine team and Pierre, as well as to share these sporting moments with the public. Their reaction always touches me. As someone who follows padel closely, both as a player and with our z5 Padel, I have to say that it's great to see a stadium full for the final!

Pierre Gasly, BWT Alpine Formula One Team driver:

I was impressed by the energy surrounding this tournament. Being able to interact with the fans, play an exhibition match at Place Vendôme and then join in the trophy presentation was an incredible experience. Congratulations again to the winners and I look forward to being involved in padel events again in the future.

The 2025 Alpine Paris Major sets a new attendance record with 27,000 spectators over the weekend

Roland-Garros also hosted the most significant moments of the competition sporting Alpine colours, with transfers organised in Alpine cars from Place Vendôme to the stadium. In total, Alpine also provided the FFT (French Tennis Federation) with a fleet of 41 vehicles to transport tournament officials, players, referees and organisers.

All visitors could also participate in the immersive experience of the Jardin des Mousquetaires, featuring an exhibition of Alpine models, including the all-new A390 sport fastback, the A290 city sportscar, the iconic A110, and the A110 R 70, which celebrates the brand's 70th anniversary. 1,500 enthusiasts also had the chance to test drive the A110 on single-seater simulators.